Much has been written about the
correlation between the stock market and the performance of the professional
golfer, Tiger Woods. Seriously, if you don’t believe me, check it out on the
net.
The fact is some fairly serious
analysts have been tracking this trend since the hard swinging phenomenon first
teed it up on the PGA Tour in 1997 – carefully noting the ups and downs that
have followed the trials of golf’s most notorious superstar.
I’m not exactly sure why, but
I’ve been thinking a lot about this lately as I launch my newest novel … a golf-related
story entitled HANGING LIES. Perhaps it’s because, on some level, my book also explores
the dark sides of human behavior.
The Tiger Effect? As the golfer-for-all-time fares on the links,
so follow our personal financial fortunes. Its as simple as that … and so much
more.
To compulsive chart watchers the
parallels are uncanny – for the sixteen years of his professional career
Tiger’s rise and fall has been a tellingly accurate barometer of what has been
happening in the wider world of finance.
Perhaps you’ve heard theories of
irrational correlation before. Playful post-analyses of historic stock market performance
are full of them. Some hold up for a year or two. Others track nicely if you
are willing to soften the curve to allow for anomalies.
The Super Bowl Effect? The width of men’s ties? Hemlines? All
of them, at one time or another have been used to try and predict the movement
of the major market indices. And to some extent some have proved remarkably congruent.
I would submit, however, that no
chart has been more accurate in mirroring the market over the past five years
than the fortunes of one Eldrick Tont Woods, or the golfer known to most of us mortals
as simply … Tiger.
The performance graphs that
emulate the ebb and flow of his fortunes are not just about noting corresponding
patterns in stock market volatility.
Instead, the Tiger chart seems to track much more than money – its peaks
and troughs matching with eerie similarity the arc of his golf, his personal
life, the failings of the financial industry, and to some extent, the entire
economy itself.
(My tongue is pressed very firmly
in cheek if it isn’t obvious, by the way).
I suspect if I had the right
tools from Scottrade and cared to delve more deeply into the trove of statistical
data collected by the Professional Golf Association, I could probably construct
several remarkable overlapping charts.
T. Woods’ world ranking and the overall
direction of the market before and after the financial crisis? T. Woods’ tour earnings
and the movements of the S&P 500? The decline of Tiger’s personal net worth
(divorce settlement included) and the corresponding increase in the national
deficit? They all seem to fit neatly onto the recent five-year trend line identified.
And while no one has ever
pretended that such unrelated coefficients are an accurate predictor of future market
performance, it does make for some seriously fun speculation. Or, at the very
least, the basis of a conspiracy theory.
Indeed, what makes the Tiger
charts so compelling are not just how closely the lines rise and fall based on
his accomplishments on the golf course. But rather, how closely his personal
backstory corresponds with the market that he mirrors.
This notion first occurred to me
as I watched my investments languish in the period of uncertainty that followed
the financial crisis. Much the way Simon & Garfunkel once pined for the
reappearance of Joe DiMaggio, I had a similar longing for the return of my
favorite golfer.
But the true importance of
Tiger’s return was brought home when I received my March, 2012 Schwab statement
shortly after his first win on the comeback trail. Arnold’s tournament at Bay
Hill (DJIA 12,118) yielded a nice lift. So did his win at the Memorial a couple of months later (DJIA
12,880).
In between? Tiger’s flame out on
the back nine of the 2012 Masters cost the market nearly 400 points the week
after it happened. Some experts wanted to blame Spain for that pullback. But
you and I know better. I’ve got the data to prove it. The rest, as they say, is
history.
• 2013 Farmer’s Insurance Open
(DJIA 13,895)
• 2013 WGC Cadillac (DJIA 14,397)
• 2013 Arnold Palmer Invitational
(DJIA 14,512)
• 2013 Players Championship (DJIA
15,118)
Do you notice a pattern here? One
that coincides nicely with Tiger’s re-ascendance to World #1?
Remarkably, these days a Tiger
win can sometimes propel the market upwards by hundreds of points. Similarly, an
ordinary performance can send it spiraling downwards. When he takes a couple of
weeks off between events? The market flattens in anticipation of his next
outing.
And what makes the phenomenon even
more fascinating still are the parallels that can also be drawn between the
well-documented and publicized moral failings of America’s most iconic sports
figure and the past ethical lapses of the market makers themselves.
As one reflects on the events of
the past five years, and the market meltdown of 2008 in particular, is the
corresponding decline and resurrection of the reputation of the celebrity
golfer in question and the fortunes of Wall Street’s biggest players merely
coincidence?
Need I remind you of the Dow
Industrial Average ahead of the Thanksgiving holiday in 2008 (DJIA 8479)? That
was the fateful occasion on which Tiger crashed his Escalade outside his home
in Isleworth, Florida and his wife ‘rescued’ him with a nine-iron.
Need I point out the depths that the
same index plumbed in March, 2009 (DJIA 6,547) as Tiger’s reputation bottomed amid
allegations of illicit relations with at least 19 women other than Elin. Can
you say Perkins Family Restaurant?
But, as I said, what makes the story
so compelling is how Tiger’s chart so accurately tracks our regard for Wall
Street and its morally bankrupt inhabitants.
One doesn’t have to use much
imagination to paint similarities between Tiger fueling up the G5 or his yacht,
Privacy, and setting course for some ill-advised misadventure and comparable pursuits
by some of Wall Street’s erstwhile masters of the universe.
You don’t have to think too hard
to link the corruption that came from all that easy money and what it did to
the man with the swoosh and the derivatives traders. Certainly, these resemblances
are obvious. So, of course, are the easy parables that their recklessness
inspires.
The only question seems to be
chicken or egg? Was Tiger’s fall a heroic failure or a self-inflicted wound?
Was he led astray by the low hanging fruit afforded by his success or was this a
sought after reward for his professional accomplishments?
Did the subprime lenders and
re-packagers of the toxic assets at the root of the market collapse simply lose
their way at a time when no one, it appeared, could possibly lose? Or were
their intentions more fundamentally rotten?
Much has been written about the
motivations of both … psychological and otherwise. Still, in the giddy excesses
of the market run up in the middle portion of the first decade of the new
millennium, I can’t help but wonder if many of the same suspect underpinnings
weren’t there from the beginning.
Human nature being what it is,
I’m inclined to believe some people just more easily succumb to the temptations
of avarice and greed. Mr. Woods among them? Perhaps. The Wall Streeters? Most
certainly.
So, of course, it was inevitable
that they both should meet a similar fate when the walls of their lies and deception
collapsed under the weight of their unsustainability.
The point of this is not to try
and bring shame on arguably the greatest golfer of all time. Honestly, I love
what the man does with a club in his hands. For this devoted fan, he has been a
source of great guilty pleasure throughout all of his travails.
Just ask my wife. I can assure
you that you most definitely don’t want to be in our house during Masters’
weekend when the rooting for and against Tiger and Phil reaches the proportions
of the battle between Jehovah and Beelzebub.
But alas, I am dwelling on the
negative. This story has a happy ending – or at least a happy middle -- since
our hero has plenty of golf and unrealized goals still in front of him. As with all market cycles, this story
contains an inevitable bounce and a generous lift.
You need only open the sports and
financial pages to witness it.
In the same way that Tiger has
worked tirelessly to remake his game and his reputation, so too has the
financial services community struggled mightily to get their house in order. (I
won’t bother to explore Tiger’s treatment for sexual addiction and the need for
Dodd Frank). But suffice to say, there are similarities.
In any case, it has not been an
easy reconstruction … and not without a few untimely setbacks. But as surely as
you cannot keep a prodigious talent like Tiger’s in check forever, similarly, our
newly lean and mean U.S. corporations armed with especially robust earnings
reports, cannot be held down in perpetuity.
Should it come as any surprise
that the Dow is back (nudging all time highs at this writing)? That the S&P
has piled on a gaudy 17% gain in 2013? That the NASDAQ is rolling? It almost makes
me want to track Tiger’s FedEx Points standings, as well.
Personally, I’m cheering for the
man. What he does on course is a feast for the eyes and a lift for the spirit (especially
if you’re a long suffering TV sponsor). He might, singlehandedly, be a living
breathing metaphor for the markets finally managing to get their Mojo back.
Hell, maybe not just the markets -- maybe the entire economy.
Four wins before the end of May?
Unprecedented. Those parallel Dow and S&P gains? Right there, of course. Tiger’s
unfortunate break at the Masters? Look at the market chop and flat spot during
the second week of April. Need I say more?
There was even a dip on the
morning after the Memorial while the experts debated whether Mr. Woods’ poor
showing would have implications in the Open two weeks hence. Investors held
their breath. Fortunately, the pundits decided his 44 on Saturday was an
aberration and, after a weak opening, the market surged ahead for the day.
What Tiger Woods has proven
beyond a shadow of a doubt is that he is resilient … that strong underlying
fundamentals cannot be suppressed indefinitely. Make no mistake. Tiger is back
… and so is America.
I’m not saying that the man is
admirable (though his unshakable faith in himself is quite impressive). But his
example provides a fascinating illustration of the notions of descent and deliverance
… of sin and redemption … the likes of which many great religions have been
founded upon.
No, Tiger and Nike, winning does
not take care of everything. But at least your resurrection provides proof that
most Americans are good people who are willing to forgive and move on. You’re not the first celebrity to experience
this. But we forget at our own peril.
I tend to think that what we have
witnessed over the past five years is a learning opportunity for us all … a
succession of teachable moments with the principal actor in this little
morality play donning a vivid red and black costume every Sunday afternoon to
remind us of our humanness.
What I pray is that Tiger has
taken his experience to heart and has resolved to make himself a better man.
What I hope all of us who’ve witnessed his behavior have learned or re-learned
are fundamental rules about honesty, integrity and character.
And as for the Tiger Rally?
If there was ever a time in the
nation’s history to come off the sidelines and join enthusiastically in the
rebuilding of the American brand, it is now. It’s time to get bullish on our
nation’s future, again.
And you know who to put your
money on next week at Merion. Dow 17,000 or bust!
R. Bruce Walker has just released his third novel entitled HANGING
LIES. It is an unabashed homage to author’s love of the game of golf and a stylish
satire of the gilded lives of the country club set. It is available now in
trade paper and e-book formats from all major on-line booksellers.